How to get from A to Z

Hello blog-o-sphere (sp?) — not sure if that is correct, but thought I’d mention that the blog posts from now are going to be a bit more personal, and geared not only to local and food, but the goings on of the company.

This year seems as good as any to be the year of local food; conditions are ripe for this expectation: local is the new organic in the media, people are realizing the importance of supporting their community growers, and we’re becoming increasingly conscience of the need to modify our eating habits.  Local can be a big part of the health of our ecosystem — it has been interesting watching British chef and advocate of local, organic, and healthy Jamie Oliver’s struggles on his TV program Jamie Oliver’s Food Revolution; click here if you’d like to sign his food revolution petition.  The community he picked was the least healthy in America, and it was startling to see how fat people were; I am not sure if this was staged in some fashion for TV, or the reality of the community.  That being said these people in general were good people trying to better themselves, and in this economy that is admirable.

The difficulty we face in the local movement — is compassion; let me say that again, we, the people espouse, champion, and shout for local often lack compassion for people.  It is easy to laugh at someone who is less fortunate, and wonder why they can’t figure out that chicken nuggets are often bad for you.  Knowledge is power, and often we forget that people are less fortunate — no one wants to live shorter, be fat, or ridiculed for their choices.  I don’t think that Jamie did that, but we have to remember — every small action towards the goal helps.  Ignorance is the enemy not people or companies.

Its easy to take potshots at Whole Foods, Wal-Mart, etc. for not doing enough.   In reality they are part of our economic and social ecosystem we should applaud any and all efforts they make towards sustainability, eating local, and providing healthy and nutritious food at affordable prices.  Local Dirt is a partner to anyone and everyone who wants to make local, nutritious, and wholesome food available to anyone who wants it.  We’re here to listen to our partners, learn, and hopefully be a better partner.  A lot of exciting new features are coming out in the coming months.  In the meantime the Local Dirt message has been picked up in the press.

Reynolds Journalism Institute photo by Karen Stockman

Local Dirt’s founder Heather Hilleren was featured as the lunch speaker at the Reynolds Journalism Institute at the University of Missouri, and was selected as the most innovative idea at the conference.  Local Dirt will also be featured in the April issue of Inc. Magazine.  Hope everyone has a wonderful Easter, and that we can all remember to help those less fortunate, and support those who are trying to make a difference.